Best Video Formats for Social Media in 2024

# Why Video Format Matters

Upload the wrong format and you'll get:

• Rejected uploads
• Poor quality after processing
• Longer upload times
• Reduced reach (platforms favor optimized content)

# Platform-by-Platform Guide

Instagram

Feed Posts:

• Format: MP4 (H.264)
• Resolution: 1080x1080 (square) or 1080x1350 (portrait)
• Max length: 60 seconds
• Max size: 4GB

Stories & Reels:

• Resolution: 1080x1920 (9:16 vertical)
• Max length: 90 seconds (Reels), 15 seconds (Stories)

TikTok

• Format: MP4 or MOV
• Resolution: 1080x1920 (9:16)
• Max length: 10 minutes
• Max size: 287MB (mobile), 500MB (desktop)

Twitter/X

• Format: MP4 (H.264, AAC audio)
• Resolution: 1280x720 recommended
• Max length: 2 minutes 20 seconds
• Max size: 512MB

YouTube

• Format: MP4 (H.264)
• Resolution: 1920x1080 minimum, 4K preferred
• Max length: 12 hours (verified), 15 minutes (unverified)
• Max size: 256GB

# How to Convert with Superconverter

Our Video Compress tool has presets for each platform:

1. Upload your video
2. Select the platform preset (WhatsApp, Instagram, Twitter, YouTube)
3. Download optimized video

Each preset automatically applies:

• Correct resolution
• Optimal bitrate
• Right codec settings

# Pro Tips

1. Always start with high quality - you can compress down, but not up
2. Match the aspect ratio - don't letterbox vertical video for horizontal platforms
3. Keep text in safe zones - UI elements cover edges
4. Test before posting - preview on mobile

# Quick Reference Table